Fruit 2020 Trends

Why and how we came to those trends?

At AGRANA Fruit we continuously check out the latest consumer trends having an impact on the food & beverage industry. We leverage our network of marketing, sales and product development specialists in more than 20 countries across the globe to identify early trend signals. We spot trends at events, while travelling, when we go to restaurants, bars or by talking to business partners and industry experts.

Each year we develop a global consumer trend framework based on the synthetization of our market and consumer understanding. For this, we cooperate with numerous external partners in the area of market & consumer insights who support us with the necessary data.

Based on the identified consumer trends, we proactively transform innovative ideas into tailor-made solutions for our customers.