Mindful Eating
Mindful Eating, the Millennials holistic approach to food
As a subtrend of the 6 Mega Food Trends, we identified Mindful Eating as a significant lifestyle movement with lots of opportunities for the food and beverage industry.
Have you noticed the vast amount of book releases lately that are focused on topics like plant-based lifestyle, meditation or yoga?
From Beyonce to Gwyneth Paltrow, more and more celebrities and influencers are joining the plant-based movement and are openly discussing the importance of mental health and the impact of meditation, yoga and food. Inspired by that, also more consumers are opting for a more holistic approach towards life.
Mindful Eating for body and soul
There is a reason behind this movement, which is a noticeable shift in the way more and more millennials approach nutrition. It is not just about eating, but about nourishing the body by carefully choosing what, when and how they consume food in order to improve and heal their body and mind by impacting nature a little as possible.
Consumers today increasingly care about emotional wellbeing, which includes sleep, intellectual growth, spirituality and a deeper connection to nature.
It is however not a specific diet, but more of a lifestyle, where it becomes more important to purposely connect emotional and physical sensations. Mindful eating often combines meditation, focused exercises and other spiritual guidance in order to especially avoid consuming food mindlessly distracted in front of a TV or other digital device.
Why Millenials and Gen Z love it
Millennials and Gen Z are highly relating to social media influencers and for them, mindful eating has become a highly aspired lifestyle, also because it leaves so much creative space for “instagramable” content, from motivational quotes and food pictures to athletic achievements.
For this generation one of the main drives is also to consume food leaving less of an environmental impact, which is also why the majority of mindful eaters are on a plant-based diet. It is widely believed that a vegan diet is more sustainable for society and - in a holistic approach - thus also better for each individual, making it the ultimate mindful consumption of food.
Through this movement, not only the amount of protein consumed is in the spotlight, but also its nutritional value.
Having said this, there are currently not many products on the alternative dairy market contain a balanced amino acid profile, which is essential for high quality protein products.
This is why it has been important for AGRANA Fruit to take advantage of its global network to develop new trendy plant-based concepts for spoonable yogurt to indulge the Millennials’ taste buds. Find out more.
Conclusion
There are very few trends growing as fast as the one for plant-based products and plant-based protein. According to Mordor Intelligence, the plant protein market is expected to register a CAGR of 7.0% between 2019 and 20211.
In order to provide more products with new and exciting sensorial experiences for the growing segment of mindful consumers, you should consider developing more products based on plant proteins, such as: pea and oat.
Why you should not miss out on this trend:
- Creating new plant-based products will attract new consumer segments.
- Adding plant-based options makes your brand more relevant to today’s millennial consumers.
- With mindful eating being such a growing trend, you have a chance to create a whole new and loyal customer base that is highly digitally connected.
Feeling inspired?
We at AGRANA Fruit can help your company find its new alternative signature product designed to meet the needs of consumers today. Together we can create an innovative and broad range of plant-based drinks, indulgent desserts, savory spreads and many more.
Our team also has a very successful and creative track record in creating plant-based alternative products for companies all over the world.
Let’s create one together!
