Conquering the world of indulgence gradually

Passion fruit - super indulgent and versatile

Conquering the world of indulgence gradually

Conquering the world of indulgence gradually

About our fruit of the month

Passion fruit - also known as Maracujá - is cultivated in tropical and subtropical areas including South America, the Caribbean, Vietnam, Israel, Australia, South Korea and the mainland United States.

There are more than 500 known varieties of Passion fruit. Amongst the most popular ones are:

  • Purple colored: Black Knight, Edgehill, Frederick, Kahuna, Paul Ecke, Purple Giant, Red Rover
  • Yellow colored: Brazilian Golden and Golden Giant

Passion fruit has a sweet taste profile with a surprising number of health benefits. It is said to boost the overall immune system, prevent cancerous growth, stimulate digestion, support glowing skin and improve circulation to name just a few.

The quality of the fruit is also key for the final product and therefore AGRANA Fruit has an international team of sourcing experts in place to make sure to source the best fruits worldwide.

Rich in flavor and texture

Ripe Passion fruit are sweet with a soft inside filled with crunchy seeds. The fruit itself is commonly either eaten or juiced. Because of its unique taste and texture it is often used to elevate the aroma of a dish.

What makes them fruit of the month

Passion fruit conveniently combines several trending topics in one delicious fruit. For one it is a healthy fruit with lots of benefits for a balanced diet. Its flavor - while very unique - easily combines with others ingredients such as chocolate, vanilla and coconut. Which makes it the perfect ingredient for indulgent snacking. Also there has been a rise in popularity of Passion fruit due to its seeds -  which provide a crunchy sensation. As seen below in a chart Passion fruit is among the 8 most popular fruits launched in yogurt. There has also been a steady increase of new product launches during the past 3 years.

What Chefs say

Chefs all over the world are the early adopters of new flavors. Monitoring them closely provides a good indication of the trends we will soon be talking about. Passion fruit has been a chef favorite for some time now providing us with direction and inspiration.

Rene Redzepi, chef at the two-Michelin star restaurant Noma, Copenhagen has shown his love for Passion fruit several times, as you can see here 

Yotam Ottolenghi, is a British chef, recipe writer and restaurant owner created a Passion fruit dessert for his new restaurant.

How to combine Passion fruit to meet consumer demands

A unique blend of sweet, tangy and crunchy makes Passion fruit a perfectly indulgent fruit for a variety of snacks and desserts.

For example spoonable dairy snacks with Passion fruit on bottom is a simple yet refreshingly satisfying treat.

Get inspired by these delicious indulging combinations:



As consumers crave more indulgent snacks – layers of flavor including sweetness along with crunch and a bit of tanginess can be a challenge to deliver. Passion fruit is the perfect solution, offering a wonderful foundation to build on. 

Have you been inspired?

We at AGRANA Fruit would like to support and inspire your product development efforts. AGRANA FRUIT has a variety of solutions to meet your product development needs, including ones that feature Passion Fruit. Our team of experts is ready to help, please contact us to discuss your next project.


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