2021 AGRANA Global Consumer Trends

Latest developments in the food & beverage industry

2021 GLOBAL CONSUMER TRENDS

For 2021 we have updated our consumer trend framework taking up the 6 megatrends we have developed previously and added a layer of 4 key themes for each of the megatrends that are on top of mind for consumers in 2021:

The range of key themes is broad: avoidance of food waste, consumers educated on ingredients and processes in food & drink, immunity, eye health, value for money, new forms of nostalgia and the importance of texture, as well as supply chain traceability and the intersection between science and nature are just some of the highlights among the 2021 trends.