Fruit 2020 Trends

AGRANA Fruit 2020 Trends

What consumers look for in food & beverages in 2020 and beyond

2020 Global Consumer Trends

For 2020 and beyond, we have developed a consumer trend framework with the following 6 megatrends and 18 sub-trends relevant for the food & beverage industry:


Ready to discover what’s behind our consumer trends for 2020? 

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Why and how we came to those trends?

At AGRANA Fruit we continuously check out the latest consumer trends having an impact on the food & beverage industry. We leverage our network of marketing, sales and product development specialists in more than 20 countries across the globe to identify early trend signals. We spot trends at events, while travelling, when we go to restaurants, bars or by talking to business partners and industry experts.

Each year we develop a global consumer trend framework based on the synthetization of our market and consumer understanding. For this, we cooperate with numerous external partners in the area of market & consumer insights who support us with the necessary data.

Based on the identified consumer trends, we proactively transform innovative ideas into tailor-made solutions for our customers.



Trend Booklet 2020

Curious to find out more about our 2020 global consumer trends?

Download our trend booklet!


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