Shaking Tech

Shaking Tech

How technological developments are shaking up the food & beverage industry


We believe technology is shaking up many industries, also food & beverage. Technology and digitalization enable higher transparency and traceability along the whole supply chain.

Consumers are more informed than ever. The easy access to information about where food comes from, how it is processed and what are the exact ingredients, makes the emotional connection to a brand or product essential. According to a consumer study conducted by FMCG Gurus, 40% of consumers globally want to know the story behind products before buying them and 56% of consumers say that stories around a brand influence their purchase decision. Besides the stronger involvement of consumers, technology also enables new ways to grow, process, distribute and purchase food.


We see three main sub-trends within shaking tech:

  • All about the story: Who is the farmer who has grown the ingredients? Where and how has it been processed? Is there a heritage to the technique used? With ever more information readily available at our fingertips, we seek emotionally driven stories to create a connection with brands and products.
  • Future food: The whole food supply chain is impacted by technology. It may sound futuristic for many, but it is happening: vertical farms, drones in agriculture, lab-grown meat or milk or 3D printed food with much more yet to come.
  • Prosumer: Being a merge of the words “producer” and “consumer” – prosumers help companies design and produce is products. Consumers have the power of choice with personalization and co-creation opportunities.



While we strongly believe storytelling is essential in today’s marketing of food & beverage products as it helps to build trust, show transparency, celebrate heritage and make consumers aware about processing techniques, we are also convinced that only with the provision of data and facts those stories become valuable for consumers. Data backs up storytelling with the necessary facts and figures.

One technology often used for this is blockchain. 1 in 2 consumers globally find the concept of blockchain tracing of the supply chain of food & drink products appealing and would also access the information provided (Source: FMCG Gurus).



We have consolidated for you inspiring examples of how different technological developments are used in the food & beverage industry – often by chefs or startups, but also big corporations who have started to invest in certain technologies. Browse through the examples and get prepared for the future of food.



In AGRANA Fruit we constantly watch out for the latest technological developments having an impact on our business. We cooperate with our customers to implement relevant innovative technologies along the supply chain. Get in touch with us for more information!


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